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Private Label Design

Target

Swim cover-up design for Target's Wild Fable and Shade & Shore brands — owning the cover-up category for a private label partner while working cross-functionally with both Target's internal team and the swim creative directors to merchandise cover-ups alongside each brand's swim assortment. Developed and presented annual cover-up trend direction, while also contributing to seasonal swim presentations to align the category with broader brand and swim direction.