Other’s Follow

Others Follow was a juniors’ brand owned by Z SUPPLY, available in hundreds of Tilly’s stores and boutiques nationwide. I was brought on as a designer for the brand and tasked with refreshing its identity while refining the essence of our target customer. In doing so, I introduced a more playful aesthetic and worked closely with the marketing team to ensure consistency across our social media presence as the brand evolved.

Each season, I developed mood boards for overall trend and color direction before sketching out the line. The collection would go through several rounds of revisions before being handed off to our internal technical designers for tech pack creation. Once samples were received, we conducted multiple fitting rounds before finalizing the visual line plan, which was then shared with cross-functional team members.