Target

While working at ADD BLACK, a swimwear company specializing in private label design, I designed cover-ups for multiple brands, including Wild Fable and Shade & Shore—both exclusive Target labels. Wild Fable caters to Generation Z and Alpha consumers with trend-driven styles at an accessible price point, while Shade & Shore offers contemporary swimwear for consumers aged 25 to 55+, blending trend and functionality.

My role at ADD BLACK provided valuable insight into both the swimwear and private label industries, where the design process required presenting each delivery’s collection alongside extensive trend research. Additionally, working closely with Target involved ongoing communication to refine and curate assortments throughout the season, ensuring each collection aligned with both brand identity and market demand.